Silicon Beach SEO
Digital Marketing for Attorneys, by Attorneys
Go Beyond SEO
In the old days, lawyers had to rely on networking and referrals to generate new clients and grow their practice. Today, if you don’t have a quality website and an active social media presence, then you are loosing potential clients to your competitors.
Search Engine Optimization (SEO) should be a key element of any lawyer’s digital marketing strategy. With proper SEO, your website will appear at the top of Google’s search results for your legal specialization and locality.
Studies show that over 90% of all clicks go to the first 10 search result listings–over 60% for just the first 3 listings! If your firm is not at the top of the search engines, you are missing all of these potential clients. At Silicon Beach SEO, we use the latest SEO techniques to propel your website to the top of Google.
But SEO is only the beginning. We use sophisticated traffic generation strategies to send calls from qualified clients directly to you. These are people and companies that are searching the web everyday for attorneys in your particular location and with your expertise.
And we can build you a social media network and a content distribution system that will automatically publish your blog posts over an extensive network of social media sites, drawing even more potential clients to you.
Silicon Beach SEO is owned and operated by practicing attorneys, so we know what it takes to grow your web presence and increase your business. To see if we can help you get more clients, please click below to provide us some basic information about your practice. We will get back to you shortly with a free, no-obligation analysis of your website and Internet presence.
Organic Search Traffic is the Best Traffic
Unlike advertising, email campaigns, blog writing, and listings on paid lawyer referral sites, organic search marketing is based on finding potential clients who are already searching the web for a lawyer in your locality and with your specialization. Our advanced SEO will propel your search engine listing to the top of Google, Bing and the other search engines. Studies show that over 90% of clicks go to the top ten websites on page 1 of the search results pages. If you want more clients, then you need to show up at the top of the page. It is that simple.
Lead Generation System
We go beyond SEO to bring you additional client leads with our custom, proprietary traffic generation networks. These are large networks of both broad authority and niche-specific websites with pages targeting every city, suburb, and zip code in your local market as well as a portfolio of keywords related to your practice sub-specialties. These sites all funnel traffic directly to your firm, generating calls from prospective clients that are actively searching online for your expertise, in your locality. And you will see results quickly.
Social Media Network and Automated Content Distribution
We will establish a broad network of social media sites for you, from the major platforms such as Facebook, Twitter and LinkedIn to specific sites focused on your particular area of specialization. Our networks are typically composed of 50 to 100 social sites. But social media sites are useless unless they are refreshed with new content and are designed to funnel traffic to your website. So we include an automated content distribution system that lets you push out blog posts and other communications to every site in your network.
Ongoing Technical Audits
As part of our services, we conduct an initial and periodic technical reviews of your website to ensure that it will be efficiently crawled by the search engine spiders, which directly impacts your search engine rankings. Google and the other search engines are constantly upgrading their algorithms, so it is important that your sites content, responsiveness, mobile compatibility and other aspects always meet industry best practices. Slow page response times and a website that is not mobil compatible are not only penalized by Google, but make it hard for visitors to your site to read your content, loosing you potential clients every day.
On-Page Website Optimization
All search engines use spiders that reads the code on your website and then analyzes it with sophisticated algorithms. Google’s massive computer networks determine the exact nature of the content on your website, so that it can decide whether it is relevant to the specific search query that a customer has entered. We will optimize your website for the most important factors that the algorithms use, including keyword diversity and density, proper page title, article headings and other content aspects, proper image tagging, video optimization and embedding and intra-page hyperlinks.
Targeted Email Campaigns
We will design a sophisticated, highly focused email funnel designed to increase opt-ins to your email list. A large and healthy email list is an important part of a law firm’s marketing strategy, enabling you to keep in front of clients and prospective clients with regular legal updates. It is one of the best ways to establish expertise in your area of specialization. An email list is also an excellent means for offering timely special offers to increase your business from both new and existing clients. For instance, a special price on an estate planning package can entice prospective clients to retain your firm.
Our traffic generation program sends qualified leads directly to you from Google and the other search engines. And you will see results quickly. The graph show an actual national program for personal injury lawyers, one of the most competitive legal markets. Unique hits generated by our traffic program (orange line) increased from 26 to 172 per day in less than one month.
Get Your Free Website Evaluation Today
Click below to be taken to our short Discovery Form. Fill in a few details concerning your practice and web presence and we will get back to you with a custom evaluation of your site.